ART HOUSE

Question 1

What is ART HOUSE?

Answer

Art House brings brands to life through augmented reality. Our proprietary platform enables clients to visually narrate the stories behind their products and marketing materials. When audiences discover the hidden digital layers underlying our clients' images, they form more meaningful, personal connections to the brands. Everything from ads to packaging labels to posters become windows to new content and stories. When viewing with Art House, audiences will be able to: - Watch the still image come to life with movement, depth, sound and stories. - Watch behind-the-scenes content. - Go on 360-degree virtual tours. - Discover the most up-to-date ways to contact and connect with their favorite brands.

Question 2

What is Augmented Reality (AR)?

Answer

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. In short, Augmented reality (AR) enhances the physical world around you through visuals, sound, and other digital special effects.

Question 3

How does ART HOUSE work?

Answer

Using our mobile application, we are able to use your device’s camera and motions sensors. When you view an Art House AR-activated image (we refer to these as ‘markers’) through the app, that marker comes to life with your uploaded content by placing an augmented reality digital layer over the physical layer. You can then swipe to view more layers (different content).

Question 4

What types of content does ART HOUSE support?

Answer

Art House is built with versatility in mind. We have developed the app to work with videos, 360 photos and images, audio, links, and more. As we continue to develop the app, we will begin to support more content. For an updated list of technical specifications, please click here.

Question 5

What types of assets does ART HOUSE support?

Answer

Art House can augment virtually any image or graphic. Here are some examples of use-cases: Billboards, signs, posters, postcards, photographs, stickers, business cards, brochures, one-pagers, books, magazines, murals, art, apparel...

Question 6

Why ART HOUSE over other AR experiences?

Answer

Before Art House, there was no centralized, go-to application for augmented reality with the dynamic ability to have many layers per experience. Instead, the field has been disjointed with many AR apps built around specific projects. Our future-proof platform replaces the many per project AR apps with a singular, centralized platform. By empowering brands with this technology - static, transactional consumer interactions are replaced by dynamic, narrative experiences.

Question 7

How can I test the ART HOUSE app?

Answer

We have some amazing demo content created for you to try out. Download and open the Art House app on your mobile device, and follow the prompts to get started. Once prompted to point camera at an Art House powered marker, use the following images:

Question 8

What is a QR code?

Answer

A quick response (QR) code is a barcode that can be scanned by the camera on your mobile device. Once you have the Amazon AR Player app downloaded to your smartphone, you’ll use the QR code to launch AR experiences.

Question 9

How do I scan a QR code?

Answer

Open the camera on your mobile device and point it directly at the QR code printed on the Art House activated item. The experience will automatically launch when you scan the item using the Art House AR app or Art House Immediate experience.

Question 10

What smartphones are compatible with the app?

Answer

More than 300 smartphones are compatible, including Apple and Android devices. Please note: the app requires Android 10, iOS 12, or later.

Question 11

What if I denied access to my camera and gallery?

Answer

Follow the steps below to restore these features: For iOS users: - Quit the app and open the Settings app on your phone. - Tap Privacy, then Camera. - Make sure the Art House AR app is set to On. - Go back to Privacy, then tap Photos. - Make sure the Art House AR app is set to Read and Write. For Android users: - Quit the app and open the Settings app on your phone. - Tap Apps and Notifications - Tap the Art House AR app. If you can't find it, first tap See all apps or App info. - Tap Permissions. - Tap the permission settings, then choose Allow.

Question 12

Why does the app need access to my device?

Answer

The app needs access to your device’s camera in order to activate the AR and the photo gallery so that you can save photos from the experience. Art House accesses your camera to digitally render content to create the illusion of digital assets in the physical environment. All information processed using this technology remains on your device and is not otherwise stored, processed, or shared by Art House.