Content Specification Guide

Launching a AR project with Art House?

Here is everything you need to know about preparing your content.

General Notes

Each project consists of 1 physical image (marker) and up to 5 digital content layers. While the Art House platform automatically optimizes your content, it is important to prepare your content for this optimization to ensure the best possible performance of your project for your consumers. In this article we will outline these recommendations for you. If you need assistance with preparing your content, please contact your dedicated account manager.

Additionally, as long as your subscription is active, you can replace any content on the fly, which we update immediately. This allows your digital layers to continuously remain relevant. You also have the option of replacing an entire project at any time.

Marker (Main Image)

This is the image that all of the digital content will overlay - the physical image that your audience will see in real life, delivered to them in your preferred format.

 

Specifications:

  • JPG, up to 1 MB in size

Augmented Layer (Video)

This includes any form of motion content - trailers, highlight reels, timelapses, motion graphics, animations, etc. Audio is supported as well. The aspect ratio should approximate the corresponding ratio as the marker selected (see Marker, above). Aspect ratio describes the ratio between the width and height of an image. A 1:1 aspect ratio, for example, is a square. While Art House automatically resizes your content to exactly overlay the main image, significant cropping may occur if the proportions are significantly different.

 

Specifications:

  • MP4, up to 100 MB in size

  • Layer Title (per video): Up to 15 characters in length

360 Layer (Photo)

For our 360 layers, our app works with your phone's motion sensors so that movements in any direction reflect the corresponding scene in your 360 photo. Perfect for virtual tours.

 

Specifications:

  • JPG cubemap image with a 1x6 ratio and a resolution not exceeding 1024 × 6144 pixels, up to 1 MB in size

  • Layer Title (per virtual tour): Up to 15 characters in length

360 Layer (Video)

For our 360 layers, our app works with your phone's motion sensors so that movements in any direction reflect the corresponding scene in your 360 video. Perfect for virtual tours.

 

Specifications:

  • MP4 equirectangular panorama video with a 2x1 ratio and a resolution not exceeding 1080 x 2160 pixels, up to 100 MB in size

  • Layer Title (per virtual tour): Up to 15 characters in length

Information Layer (Profile Image)

The information layer includes a profile image and can describe a specific featured project, your company / brand in general, or a mixture of the two. We also allow for up to three custom links that, when clicked, will appear within the AR experience (via in-app browser).

 

Specifications:

  • JPG, at least 300 x 300 pixels for the profile image

  • Image is placed in a circle mask

Information Layer (Description)

The information layer includes a large text box that can describe a specific featured project, your company / brand in general, and anything else you may want to feature.

 

Specifications:

  • Title, 20 character limit. We recommend a company, individual or project name

  • Location, 25 character limit. We recommend your city and state or country. Can also be used as a subtitle

  • Description, 400 character (including spaces) limit

Information Layer (Links)

The information layer allows for up to three links that, when clicked, will appear within the AR experience (via in-app browser).

 

Specifications: