Content Frequently Asked Questions

What is a project?


Art House uses a unique layer approach to AR experiences. This allows unlimited layers of digital content (layer) to be superimposed on a single static image (marker). We use the word 'project' to describe the entire experience as one, 1 static image (marker) and the unlimited digital layers. An example of a project could look like an art print that is superimposed with an animated layer, timelapse layer, 360 studio tour layer, and info layer. Collectively, this is a project. A project will always include only 1 static image (marker). This is the foundation for a project. Each static image (marker) you want to augment is a seperate project.




What is a layer?


Art House uses a unique layer approach to AR experiences. This allows unlimited 'layers' of digital content to be superimposed on a single physical image. We use the word 'layer' to describe the single layer of digital content. An example of a layer would be an animation that is superimposed on an art print. This single piece of digital content in the project is a layer. We currently offer an augmented layer (video), 360 layer (both photo and video), and an info layer (title, subtitle, body, and links to a website, Facebook, and Instagram. We will be introducing more layers and integrations soon.




What is a marker?


A 'marker', sometimes also referred to as a 'reference image', 'target image', or 'image marker', is the static image that our system will use to identify your AR project in our database so it can stream the proper content to the user launching your AR project. In addition to this being the image that launches your project, It create the surface plane in which your digital layers (content) will be superimposed to. There is a common misconception that the marker must be the entire asset. For example, if you are augmenting a postcard with an image and border, the misconception is that you use the postcard design (image + border) as the marker rather than just the image. However, this is not true. Some of the best AR projects have simply augmented an image on an asset. You only need to augment what is going to be brought to life. Feel free to exclude static portions.




What is aspect ratio and why is it important?


When we reference aspect ratio, we are referring to the ratio of width to height of your project's content. It is commonly expressed as two numbers separated by a colon, as in 16:9. For an x:y aspect ratio, the content is x units wide and y units high. Since your marker will be your surface plane in which your content will be superimposed to, it's important to ensure the aspect ratio of your marker is the same as the augmented layers (videos) of your project. At this time, aspect ratio is only relevant for augmented layers such as animations, timelapses, and other video content. It is irrelevant for 360 and info layers as they do not use your marker's surface plane.




How do I prepare the content for my project?


You can review our content specifications by clicking here. If you are working with a creative outside of our Content Partner Network, it is important to share this with them prior to delivering the content to ensure it is optimized for your project.




How do I select a good marker?


Picking a good marker is one of the most important decisions for your project. Your marker is the element that needs to be recognized by our platform so it can deliver the proper content. There are two major considerations: the physical counterpart that will be distributed or displayed and the digital counterpart that is uploaded to our system to recognize the physical counterpart when scanned. Your physical marker will have the following requirements to ensure projects are streamed as expected: - Fill at least 25% of the camera frame to be initially detected. - Be flat (for example, not wrinkled or wrapped around a bottle). - Be in clear view of the camera. They should not be partially obscured, in a dark environment, viewed at a highly oblique angle, or viewed when the camera is moving too fast due to motion blur. Your digital marker will have the following requirements to ensure projects are streamed as expected: - Strong contrast throughout the image and the background. Still not sure if your image is a good marker? Contact your account manager to have them review it with you.




How do I create a smooth transition into the AR project?


When you scan a marker, your project should launch within seconds (depending on the user's network connection). If starting with an augmented layer (video) as your first layer, this transition can be abrupt, but it doesn't have to be. To make this transition smooth, we suggest planning this while creating your content and selecting your marker. Here are some tips and tricks: - The first frame of your first layer should start from your marker. - If the marker is drastically different from the video content, we suggest adding a transition slide (such as a fade or slide transition) before the video starts starting with the marker and creating a transition into the content.




I need help creating content. Any recommendations?


We got you covered! We noticed early on that this was a need for most Art House clients. So we built our Content Partner Network. Our Content Partner Network features hand-selected top creative talent from around the world: Graphic designers, videographers, photographers, motion designers, 360 specialists, drone specialists, and more. Contact your account manager to be matched with a content creator(s) that fits your project goals.




How do I create a custom QR code to launch my project?


There are thousands of sites that allow you to generate QR codes. We personally use QR Stuff. However, you can use any QR code generator you'd like. Here are some key details to ensure the QR code is set up properly: - Ensure you follow the QR Code Best Practices. - Ensure the link is a direct link to "cms.arthousear.com" or your branded landing page URL and avoid URL shorteners to ensure the Art House Immediate Experience works as expected.




I want to add simple animations to my marker to use as the first layer. What is the best app to use?


There are hundreds of animation apps out there. As long as the output file format is .mov or .mp4, we can use it. We personally use Motionleap for iOS or Android due to its simplicity, but many use Adobe After Effects as it is super powerful. It all depends on what you are most comfortable with and the scope of the work you are doing.




How do we use the Chromakey feature on Art House?


It's simple! Where you'd like to have transparency, use chromakey green (#00FF00). When providing your account manager this content, let them know and they'll enable the feature on your layer.